Outreach, Advocacy, and Marketing: Understanding the Venn Diagram

Outreach, Advocacy, and Marketing are often used interchangeably, but they are three distinct activities. Learn the unique and important roles they play in furthering a library’s strategic plan, including to what degree they are separate and when they overlap. Having a clear understanding of each and how they interact will help administration and staff make intentional, mission-focused decisions on library services, programs, and materials to best support and serve their communities. Presented by Suzanne Macaulay.

Registration is required: https://flls.zoom.us/meeting/register/_LsVz5wTTym1_q-uCTOJzw. Session will be held on Zoom and will be recorded. View our Code of Conduct for Programs here: https://tinyurl.com/FLLSCodeofConduct.

Presenter Bio: Suzanne Macaulay is the Program Director at the OWWL Library System which supports library services in Ontario, Wayne, Wyoming, and Livingston Counties. Her responsibilities include Outreach Coordinator, Youth Services Consultant, State Aid for Library Construction, Continuing Education, and Social Media & Communications. She received her BA in English from Molloy University and MLIS from LIU Post. During non-library time, she runs, officiates lacrosse, and is a very supportive but very non-shouty sports parent.